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Retail Tenant Mix Tops Mixed-Use Agenda

Article featured in REBUSINESS ONLINE

Valley Ranch Town Center

Valley Ranch Town Center, located about 25 miles northeast of downtown Houston, opened its first retail phase in fall 2016 following the completion of Grand Parkway near Interstate 69. Phase II of the 240-acre development will deliver approximately 500,000 square feet of retail space that will be anchored by the likes of T.J. Maxx, Ross Dress for Less, Burlington, PetSmart and Ulta Beauty.

With the next round of stores slated to open in September, Phase II of Valley Ranch Town Center is significantly ahead of schedule. But according to Danny Signorelli, the property’s developer and CEO of Signorelli Co., that’s not what makes this leg of the project special.

“Phase II will deliver a plaza and pedestrian corridor that connects the power center components to the entertainment components — the football stadium, ball field and amphitheater,” says Signorelli. “It’s a neat twist that isn’t typical for a power center.”

Danny Signorelli, Signorelli Co.

Danny Signorelli, Signorelli Co.

Bridging the gap between shopping and entertainment is nothing new for Signorelli, who pushed for Little League fields in his project years ago when it was little more than a 120-acre parcel. Today, the mixed-use development that is Valley Ranch spans more than 1,400 acres, with approximately 900 multifamily units and 120,000 square feet of office space currently available for lease.

The tenant mix at Valley Ranch Town Center plays into the sense of community that Signorelli seeks to convey. Academy Sports + Outdoors, one of the property’s anchor tenants, has seen increased sales from the post-Friday Night Lights foot traffic coming from the football stadium. Customers shopping at the development’s Sam’s Club location are treated to views of lakes, fountains and water features. Walking trails connect restaurants to each other and to the entertainment district.

“The civic components are significant drivers and long-term staples that facilitate the success of all our tenants,” says Signorelli. “We’re creating something unique to the retail world, but we’re not just focused on retail. All the components tie together and that’s the wave of the future.”

All told, Valley Ranch Town Center will feature approximately 600,000 square feet of retail space.

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